News / Beer
Major rebrand for award-winning brewery
An award-winning brewery has unveiled a new brand identity ahead of its tenth anniversary.
The new identity marks the first major rebrand for Lost and Grounded since it was founded in 2016.
With more than 20 years of experience in the industry, co-founders Alex Troncoso and Annie Clements launched Lost & Grounded in St Anne’s, producing German- and Belgian-style beers to the UK market.
The redesigned cans and kegs will begin rolling out across the country in the coming weeks as the old designs are phased out.
The new brand identity marks the first major rebrand for Lost and Grounded since it was founded in 2016
The new designs were created after months of collaboration between Clements and graphic designer Sammy Davis, who has worked with the brand since its inception.
The updated branding places the brewer’s hippo logo at the centre of the packaging, creating what the brewer describes as a “cleaner and more recognisable look”.
As part of the rebrand, Lost and Grounded has streamlined its core range to five beers: Keller Pils, Helles, Running with Sceptres, Wanna Go to the Sun and Extra Nice.
Other beers will continue to be brewed as rotational specials.
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Co-founder Alex Troncoso said the changes reflect the “brewery’s evolution” while “staying true to its values”.
He said: “We’re still the same brewery making the beer people know and love. We just wanted to refocus and bring it back to what matters to us.”
Annie Clements said the simplified branding was designed to be “clearer, more confident and instantly recognisable”.
She added: “By stripping things back, we’ve created something clearer, more confident and instantly recognisable. It’s time to let the hippo do the talking.”
The redesigned cans will begin rolling out across the country in the coming weeks as the old designs are phased out
The brewery, which currently employs around 40 staff, has won several national and international awards, including Best UK Brewery at the Brewers Congress Brewing Awards in 2022 and a gold medal for Keller Pils at the World Beer Cup in 2023.
All photos: Lost and Grounded
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