Better Business / Member profile
Tanuki joins the Bristol24/7 Better Business network
Tanuki is pleased to join the Bristol24/7 Better Business Network, connecting with the businesses and organisations working to make Bristol a better place to live and work.
Founded by Ben McCluskey and Louis Trew, Tanuki produces creative marketing campaigns for purpose-led organisations that want to pivot, grow and make their mark on the world.
Their clients include national charities, green tech businesses and outdoor brands.
The organisations Tanuki works with are not short of ambition. But they face challenges in communicating why their work matters, who it’s for and why anyone should choose them over the next organisation making similar claims.
Ben speaking at a sustainability event in London – photo: Dan Caulfield
Tanuki’s argument is that unclear positioning is not a cosmetic issue. It’s why paid advertising underperforms. It is why good-looking marketing campaigns may still fail to land.
It is why teams spend hours debating what to say without ever resolving it. Fix the positioning and the rest gets easier. Ignore it and you risk focusing valuable resources on the wrong thing.
The agency is built on a sustainable model that provides freelance creatives in the city with work and runs with little-to-no overheads, so it can deliver far better value for money to clients than traditional marketing agencies.
Bristol has an unusually high concentration of the kind of organisations Tanuki exists to help – B Corps, environmental charities, purpose-driven brands and social enterprises. The city has long attracted businesses that want to do things differently.
Creative director Louis Trew shooting on location in Bristol for a national wetland charity with filmmaker Farhath Siddiqui – photo: Tanuki
Tanuki is part of that community. Clients to date include WWT, Dryrobe and Belmont Estate.
Joining the Bristol24/7 Better Business Network is an opportunity for Tanuki to work alongside other organisations that take both their purpose and their performance seriously – and to make the case that the two are not in conflict with one another.
Main photo: Tanuki
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