Better Business / Member profile

Immediate Media Co.

By bristol247, Monday May 18, 2020

Immediate Media Co is the special interest content and platform company, home to more than 1,200 people across nine divisions. They own and operate some of the best-loved brands in the UK. Their focus is on special interest markets, and engage with over 26 million passionate consumers each month, offering them world-class content and innovative new products and services – including ecommerce and live events.

Immediate operates more than 75 consumer brands and sell more than 76 million magazines each year. With more than 1.1 million active subscribers, their audiences are affluent and loyal to their favourite brands. And with more than 90 licensed editions globally, the universal appeal of their content and brands make them one of the largest licensors of magazine media brands in Europe.

Brands include Radio Times, olive, Homes & Antiques, Cycling Plus, Bike Radar, MadeForMums, and Mollie Makes. They also publish BBC Good Food, BBC EasyCook, BBC History, BBC Gardeners’ World magazine, BBC Science Focus and the CBeebies portfolio, under licence from BBC Studios and BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Disney.

In 2019, Immediate acquired both Upper Street Events Ltd and River Street, adding a specialist interest live events portfolio to their fast-growing, multi-platform media business.

Immediate was named Media Company of the Year at the 2015 British Media Awards and Digital Publisher of the Year at the AOP Awards 2017.

Mission

Their mission can be summed up in three words: Content. Passion. Engagement. Their focus is to help audiences get the most out of the things they love, whatever they spend their time and energy on.

Their content creators, producers and commercial teams are as passionate about their subjects as their consumers. And collectively, they are building a business that is populated by high calibre people, driven to exceed the expectations of our super-engaged consumers.

Platforms

Their heritage as a leading magazine media company means they focus on creating high quality, valuable content and services for their audiences. As well as being world-class at magazines, they are increasingly world-class across a range of digital platforms and business models.

From Video to eCommerce and live events: they’re creating exciting new experiences for their consumers, delivering effective solutions for commercial partners and growing their business.

Immediate’s Bristol Division at Eagle House, Colston Avenue

Since forming in 2011, Immediate’s Bristol division has doubled in size, and now employs around 500 talented people who work across a wide range of professions; from journalism, sales and design, to video production, digital and app development.

Immediate Bristol is home to some of the UK’s best-loved consumer brands, including BBC History Magazine, BBC Science Focus, BBC Wildlife Magazine, BBC Countryfile, Mollie Makes, BikeRadar and Cycling Plus, as well as Immediate’s Branded Content team, who produce print and digital content for an array of brands, charities and universities, including: English Heritage, RSPB, Cineworld and Plymouth University.

Immediate Media

You can follow them on Twitter @Immediate_Media

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