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Menstrual care brand launches TV ad campaign on ‘period dignity’
The Bristol-based period care brand Grace & Green has launched a new TV campaign highlighting the lack of period products in workplaces.
The advert, produced in Bristol by B Corp production company JonesMillbank, was created after Grace & Green was named Sky’s Local Heroes winner for the South West, securing funded media support through the Sky Zero Footprint Fund.
Set in an office, the ad contrasts everyday workplace frustrations with the stark reality of being “caught short” without period products, asking why these essentials are still overlooked when items like toilet paper or computers are not.
The B-Corp certified company, which was founded back in 2019 in Redland by Fran Lucraft, has collaborated with several corporate partners and organisations to address the stigma surrounding period dignity and to demystify the discourse surrounding menstrual health at work place.
With the current national ad campaign, the company hopes to amplify the conversation and drive home the message that a supply of basic menstrual care products at work place is “a right not a luxury”.
“Access to period products should be a right, not a privilege, and we are so excited to see our brand on the small screen,” said Fran Lucraft, founder and chief executive of Grace & Green
On the new ad campaign, Lucraft said: “Being a Bristol-based business, it’s incredible to see our work recognised locally and shared nationally.
“This campaign is about making sure every employee can manage their periods at work without stress or stigma, while positioning Grace & Green as the go-to period brand for businesses that care about their staff. Access to period products should be a right, not a privilege, and we are so excited to see our brand on the small screen.”
The campaign builds on Grace & Green’s Period Dignity scheme, which already supplies free products to more than 600 organisations nationwide, from businesses to schools and public spaces.
Main photo: JonesMillbank
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