News / gaming
Former Aardman Animations games producer to steer gaming agency
A Bristol-based gaming agency has strengthened its leadership team with the appointment of a former commercial head of Aardman Animations’ games to help steer its creative direction.
Award-winning firm Diva Agency has appointed Lorna Probert as its new head of production.
Probert brings 25 years of experience in games, interactive and immersive production to the role.
Before joining Diva, she served as executive producer and head of production at Aardman Animations, having jointly founded and led the studio’s games division for 18 years.
Lorna Probert brings 25 years of experience in games, interactive and immersive production to the role – photo: Diva
During her time at Aardman, Probert built the division from the ground up, overseeing some 200 productions spanning games, apps, XR and interactive experiences that engaged millions worldwide.
Her work has fetched two BAFTAs, Cannes Lions and several other industry accolades.
Diva, founded in 2007 by husband-and-wife team Andy and Suzy Barnes, said the appointment comes as the company looks to build on its recent growth.
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Suzy Barnes, co-founder and chief executive of Diva, said: “Lorna is an exceptional leader with an outstanding reputation from her many years leading the Aardman Games division, where she successfully scaled multidisciplinary teams and led large-scale productions for clients including the BBC, Disney, Meta, Netflix, the Science Museum and Sky.
“We’re thrilled to have appointed Lorna at such an exciting time for the business, as we prepare to launch a new innovation in production fulfilment which we believe will be a game changer.
“Our clients are already benefiting from Lorna’s operational excellence and thoughtful strategic input.”
Probert added: “Having long admired Diva’s standing within the games industry, I am honoured to join its executive leadership team at this exciting strategic juncture.
“I look forward to lending my experience to enhance our operational excellence and contribute to the ambitious new chapter that will define the future of our offering for global AAA clients.”
Diva, which employs over 20 staff, won a “Best Places to Work UK” award from GamesIndustry.biz in 2025 – photo: GamesIndustry.biz
Diva’s client roster includes some of the biggest names in the industry such as Amazon Games,Sony PlayStation, Disney, Take-Two Interactive, Square Enix, Bandai Namco Entertainment, Netflix, Bethesda Softworks and Zynga.
The company, billed as a “gaming-native integrated agency”, has built a reputation for marketing campaigns tied to major video game and entertainment launches.
The Redcliffe-based firm recently launched a creator and community division focused on fan engagement and influencer partnerships.
Diva, billed as a “gaming-native integrated agency”, has built a reputation for marketing campaigns tied to major video game and entertainment launches – photo: Diva
Diva, which employs over 20 staff, won a “Best Places to Work UK” award from GamesIndustry.biz in 2025.
Main photo: Diva
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