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Filming for Cadbury advert on Bristol’s steepest residential street
Filming for a Cadbury advert has been spotted on Bristol’s steepest residential street.
Production crews added a splash of purple to Vale Street, also widely recognised as the steepest residential road in England.
Near the junction of Arno’s Street and Upper Street, a wall was transformed into a temporary shopfront complete with a Cadbury awning and branded signage.
Carrying shopping bags, two actors scaled the famous landmark with the assistance of a pulley system.
The road in Totterdown is closed until Thursday to allow for filming while production vans and equipment have taken over the nearby roads.
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According to the Ordnance Survey, Vale Street has an average gradient of 21.8 per cent, making the climb up – and the walk down – a challenge.
The road is also famous for its annual Easter Sunday egg-rolling competition, where residents race hard-boiled eggs down the hill to see whose travels the furthest.
The advert is being filmed by Blink Productions, a London-based company that has previously worked with brands including Yorkshire Tea and Skittles.
Main photo & video: Betty Woolerton
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