News / wake the tiger

New name for Wake the Tiger

By Martin Booth  Thursday Jul 9, 2026

Bristol’s ‘amazement park’ is changing its name but Wake the Tiger will continue to be the company in charge of the attraction whose sister venue is opening soon in London.

Wake the Tiger is becoming the Dream Factory; with its team saying its new moniker “truly reflects the world we’ve created”.

The immersive experience in St Philip’s Marsh opened in 2022 and since then has more than doubled in size and welcomed more than half a million visitors.

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Wake the Tiger CEO and co-founder, Graham MacVoy, said: “When we opened Wake The Tiger four years ago, we set out to create something completely different – a place that would spark curiosity, creativity and imagination.

“To see more than half a million people step into that world has been incredible.

“As we expand beyond Bristol, it felt like the right time for each of our attractions to have its own identity and story, while remaining part of the wider Wake The Tiger vision.

“The Dream Factory gives our original home a name that truly reflects the world we’ve created in Meridia and we’re psyched to keep building that story as we bring Wake The Tiger experiences to new audiences.”

Main photo: Wake the Tiger

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