Following his debut single in November, dark pop innovationist Keir is back with another masterfully produced single. ‘Live This Way’ is a soulful number which sees luscious vocal runs which has nods to commercial heavyweights such as Years and Years. After selling out shows in Bristol, Keir has already cemented his fanbase.
Speaking on the track, Keir elaborates “‘Live This Way’ is a human song about freedom, breaking down barriers and ridding yourself of the chaos and the doubt. It’s about defiance and that human necessity to live without constraints, without anxiety or worry.
To me, the song feels like you are breaking out of yourself, tearing the walls down and breathing in again. Once you get free, you go on with intent. The words and melody give me determination, so even in the darkest times, no situation is too difficult to overcome. And that is a powerful thing to live by.”
Main photo by Erik Weiss