Fashion / Shein

SHEIN to host Easter bus experience in Bristol

By Martin Booth  Friday Mar 31, 2023

Online retailer Shein is visiting Bristol in an Easter-themed bus.

The bus will be parked in Quakers Friars from midday to 6pm on Saturday with a preview of their latest spring collection inside.

There will also be free manicures on offer for each customer, and the chance to win prizes such as clothing and makeup.

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https://www.instagram.com/p/Cqcum3APcYe/

A spokesperson said: “Shein’s spring collection has something for everyone no matter your style, shape, size or the weather and all at an affordable price.”

Shein is a global fashion and lifestyle e-retailer who use an innovative small-batch on-demand business model, with initial production runs is as low as 100 units compared to the thousands of pieces typically produced by traditional retailers.

They then use algorithms to gauge customer interest in real-time and provide feedback to suppliers enabling them to increase or stop production based directly on market demand.

Main photo: SHEIN

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