Features / Reviews
Style guide
Bristol24/7 style guide (January 2019):
Addresses: Online: 217A Gloucester Road, Bishopston, Bristol, BS7 8NN unless it’s BS1, in which case there’s no need to add in the area, just the road name followed by Bristol and the postcode. In print, follow the same rule but always remove ‘Bristol’.
Artistic works: Put in italics, e.g. The Scream is a painting by Edvard Munch. The name of an art gallery does not need italics but the name of an exhibition does.
Banned word: ‘Iconic’. Avoid PR hyperbole like the plague.
Billion: Write in words if referring to anything other than money, e.g. one billion people. For money, abbreviate it to ‘bn’ with no space between it and the last numeral, e.g. £1bn.
Books, plays and poems: Put in italics, e.g. The Tempest is a play by William Shakespeare.
Brand names: Tupperware, Plasticine and Hoover are brand names that have entered the vernacular. Make sure you use the generic name unless you are referring to one of their products.
Bristol24/7: Do not italicise our name, even when referring to the print magazine
Dates: Friday, October 20 2017 / Oct 20 / Friday, October 20 – Sunday, October 22 / Oct 20-22
Exclamation marks: banned.
Job titles: Cap down job titles, e.g. managing director. The only exception is Bristol24/7 job titles. Martin Booth is the Editor of Bristol24/7.
Magazines: Italicise the names of magazines, like Times Educational Supplement and EatDrink24/7 but do not italicise Bristol24/7.
Million: Write in words if referring to anything other than money, e.g. one million people. For money, abbreviate it to ‘m’ with no space between it and the last numeral, e.g. £1m.
Numbers: one to ten and once, twice, fifth, tenth should be spelled out in letters. 11 onwards should be written in numbers. If starting a sentence with a number, it should be spelled out in letters.
Per cent: spell in words with a space in the middle, never a % symbol
Prices: £3.99 / 22p / £1m / £2.4bn
Quotes: Use double quotation marks except in headlines, subheadings or social media. Use first names (“Quote,” Martin said) for informal interviews and softer subjects; use surnames (“Quote,” Booth said) for harder news stories.
Song and album names: Put in italics, e.g. Rabbit in Your Headlights is a song by UNKLE, from the album Never, Never, Land. Names of bands, venues, record labels or promoters do not need italics.
Times: 9am-5pm and 6.30pm, never 9.00 or 17.15. Midday and midnight are always spelled out in full.
Websites: Remove the http:// every time, e.g. www.bristol247.com
Read more: Frequently Asked Questions
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