News / Member news
Cider maker takes summer vibes to new heights with aerial DJ set
Radio X took one of its shows to new heights with a DJ set broadcast from a hot air balloon, accompanied with generous lashings of cider on board.
The unique stunt was a collaboration between Thatchers Cider and Radio X over the bank holiday weekend, as the station launched its drivetime show, The 4 til 7 Thang, on Friday May 23.
The airborne event forms part of Thatchers’ month-long sponsorship of the Radio X drivetime slot, which also includes competitions offering prizes such as a Somerset stay and festival tickets.
The campaign celebrates Thatchers Haze as the ultimate summer cider: naturally cloudy, crisp, and the perfect companion for music-filled moments.
View this post on Instagram
Radio X presenter Sunta Templeton hosted what was described as a “once in a lifetime” DJ set, sounding the “highest ever” Friday Horn and blending the show’s laid-back energy with Thatchers Haze’s summer vibes.
“We’ve had some big Friday Horns in our time, but this one was literally next level,” said Templeton. “Partnering with Thatchers Haze just makes sense. We’re both about banging tunes and celebrating the end of the working day.”
“At Thatchers, we’re all about crafting top-quality cider that brings people together and lifts any occasion — so where better to take our naturally cloudy cider than up into the clouds?,” said Martin Thatcher, fourth generation cidermaker
On the collaboration, Martin Thatcher, fourth-generation cidermaker, added: “At Thatchers, we’re all about crafting top-quality cider that brings people together and lifts any occasion — so where better to take our naturally cloudy cider than up into the clouds?
“Partnering with the Radio X team to blast the iconic Friday Horn from thousands of feet in the air was the perfect way to start the glorious bank holiday weekend and kick off British Cider Time.”
Thatchers Haze has become synonymous with summer music sessions. The popular summer pint has partnered with festivals and venues across the UK to elevate the musical experience.
All photos: Thatchers
Read next:
Our newsletters emailed directly to you
