Your say / Education

The link between education and industry

By Linda Tanner  Sunday Feb 8, 2015

When I was at school, careers advice was somewhat limited: as far as I recall, nurse, teacher and secretary were the only options suggested.

Thirty years later it was shocking to discover how little things had changed for my daughters. Their support in school consisted of a profiling activity on a CD-Rom, which came up with random possible futures such as pest controller, traffic planner or supermarket buyer. Unsurprisingly, they have gone in other directions.

But surely now, a decade or more down the line, with information widely available through the internet and social media, things must be better?

EatDrink24/7 Launch Party is back on July 8 2026!
Exclusive collabs from Bristol’s favourite food vendors, available for one night only. Be first to grab your free copy of the EatDrink24/7 guide – plus every ticket comes with a free limited-edition beer can.

It seems not. It isn’t through lack of effort – business breakfasts and similar are taking place in Bristol nearly every week to encourage links between education and industry. Almost every school is taking students to careers fairs and holding events to explain “pathways” and options. The area has its first university technical college and studio schools are planned to open in Keynsham and Kingswood this September.

One of Bristol’s “Learning City” pledges is a job or place in education or training for every young person. The West of England Local Enterprise Partnership has started an Employability Chartermark and other initiatives to ensure teenagers develop the skills they need for the workplace.

But how are parents and young people supposed to find out which “routes” are reliable and which will lead to a dead end?

The National Careers Service offers guidance by website or phone but does not provide face-to-face advisers.

Responsibility for delivering careers advice has been devolved to schools, but many do not have the expertise or the budget to deliver it. Research by the union Unison found 83 per cent of schools did not employ a professional careers adviser and some relied on support staff to provide information.

The all-party Commons Education Committee has criticised the Government for failing to bring in mandatory standards for careers advice. Members have told Education Secretary Nicky Morgan that the current provision is inadequate.

Ms Morgan, visiting King’s Oak Academy in Kingswood last month, spoke to teachers about how best to provide effective information, advice and guidance.

But what are the chances of her coming up with a consistent, coherent and comprehensible careers advice programme before the election in May?

Photo: Nicky Morgan visiting King’s Oak Academy

Our newsletters emailed directly to you
I want to receive (tick as many as you want):
I'm interested in (for future reference):
Marketing and Privacy Policy

Bristol24/7 will use the information provided on this form to send you marketing from Bristol24/7 and selected advertising partners. Your data will not be passed onto third parties. By completing this form, you are consenting to our use of your data for marketing purposes via email.


We will only use your information in accordance with our privacy policy, which can be viewed here - www.bristol247.com/privacy-policy/ - you can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected]. We will treat your information with respect.


We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

EATDRINK24/7 LAUNCH PARTY
CALLING ALL FOODIES!

Bristol's only truly independent food & drink guide is back, and we're throwing a party to celebrate on July 8 2026 at Wiper and True Brewery & Taproom, Old Market.

  • Exclusive collaborations from Bristol's favourite food vendors (you can't try these special dishes anywhere else)
  • Be the first to pick up your free copy of the EatDrink24/7 Guide
  • Music + great drinks
  • Each ticket includes a beer from Wiper and True, a special limited-edition can created just for the occasion.

One night only - don't miss out

Get Your Ticket

Related articles

You've read %d articles this month
Consider becoming a member today
Independent journalism
is needed now More than ever
You've read %d articles this month
Consider becoming a member today
You've read %d articles this month
Consider becoming a member today
Join the Better
Business initiative
You've read %d articles this month
Consider becoming a member today
* prices do not include VAT
You've read %d articles this month
Consider becoming a member today
Enjoy delicious local
exclusive deals
You've read %d articles this month
Consider becoming a member today
Wake up to the latest
Get the breaking news, events and culture in your inbox every morning

Are you sure you want to downgrade?

You will lose some benefits you currently enjoy.
Benefits you will lose: