Bristol Waste’s inventive campaign Slim My Waste – Feed My Face launched in June after a successful trial in Hartcliffe.
Now rolled out across the city, the campaign has now become one of the most successful domestic food waste behaviour change campaigns around the UK, making Bristol a national leader in this area, winning three awards so far in the process.
As a direct result of the campaign there has been:
- a 16 per cent increase in the amount of food waste collected in the month following the launch of the campaign
- 290.5 tonnes of additional food waste collected to date; equivalent to 58 full-grown African elephants
- food waste diverted equal to 174.3 tonnes CO2e savings. That’s equivalent to taking 55 cars off the road for a year
- the city saving tens of thousands of pounds
- the additional biogas created in a year, powering an extra 180 households for a whole year
The campaign recently won Best Recycling Project (Public Sector) at the Waste2Zero Awards which now sits alongside their National Recycling Award and Marketing Campaign of the Year award.
Bristol Waste aimed to raise awareness and reduce food waste figure by giving the city’s brown bins a personality.
Residents were sent information packs containing cartoon stickers to spruce up to their brown food waste bins, whilst the general waste bins were put on a ‘No Food Diet’ and taped around the middle with yellow measuring tape.