A new clothing and gift shop will open in Wapping Wharf.
Frankly will champion being ethical and charitable, encouraging people to “buy less, but buy better”.
The store, owned by Helen Symonds, will use a new retail model that has a fairer split of profits, focuses on the quality and story behind products and aims to be more sustainable for people and the planet.
Helen, who worked in mainstream retail for more than 16 years, wanted to start a store that stepped away from consumerism, but was still accessible.
“I wanted to find a fairer and kinder retail model, so rather than buying multiple, mass produced gifts, you can buy a one-of-a-kind product that is not only a beautiful item, but also has made a difference,” Helen says. “You get to give back; you get to feel good.
“Everything we sell gives back in some way, from products produced by people in vulnerable groups supported through training, to brands giving a percentage of their sales to charity.”
Frankly will sell a range of products, including clothing, accessories and gifts.
Each product and brand are chosen because of its contribution to making positive change.
For example, sales from their t-shirts go towards Bristol-based charity Lovewell, which supports vulnerable women, buying a recycled stationery product from the VENT for Change range will support worldwide education programmes and for every bar of Kushboo soap sold, another is donated to a charity or foodbank.
Frankly will move in Unit 5, previously home to Mabboo, which is now located in the Galleries.
The new store will open within the coming weeks.
All photos: Spirit PR
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