Less and better. That’s the message behind a new campaign group aiming to make Bristol the UK’s first ‘flexitarian’ city.
Flexitarian Bristol, launching on Wednesday, is promoting the world of semi-vegetarianism by encouraging people to eat less and better meat.
Flexitarianism was coined in the 1990s as a way of describing flexible vegetarians, people who only occasionally eat meat when the quality is good.
Flexitarian Bristol claims that flexitarianism is the UK’s next “mega trend” which is apparently being led by Bristol.
“This is a movement underpinned by a love of our city, and a vision of Bristol’s footprint falling more lightly on the world,” said Rosa van Kesteren, Flexitarian Bristol coordinator.
She added that high levels of meat consumption threaten to undermine the city’s Green Capital credentials.
Flexitarian Bristol says it wants to work with restaurants, local businesses, local producers, and residents to “improve access to exciting non-meat choices”.
“Bristol is already ahead of the game,” said Rosa. “Flexitarian Bristol is about celebrating good food and promoting choice, and we are already teaming up with the eateries across the city that are leading the way in modern sustainable eating.”
Flexitarian Bristol’s launch event will take place on June 17, 6pm-8.30pm at No. 1 Harbourside.
Picture from Flexitarian Bristol.