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Bristol coffee brand rolls out maiden TV ad campaign
A Bristol-founded coffee brand has launched its biggest out-of-house campaign up to date as it marked its tenth anniversary recently.
TrueStart Coffee, the UK’s first caffeine-controlled coffee brand, has launched its debut TV advert as part of a £250,000 nationwide campaign.
The six-week spot airs on ITV Breakfast from October 1, alongside sampling sessions in London and Bristol and retail promotions across major supermarkets.
The campaign, expected to reach 20 million people, highlights TrueStart’s range of coffees for every moment of the day, from high-energy blends to calming decaf.
Helena Hills, co-founder and chief executive of TrueStart, said: “Launching our first TV campaign is such a huge moment for TrueStart.
“We’ve always believed coffee should make you feel as amazing as it tastes and this exciting campaign is about bringing that belief – and our big energy – to life in the most vibrant way yet.
The 30 second advert tells the story of Cindy, a TrueStart drinker, who enjoys a different coffee from the range for different moods of her day.
The ad campaign will run across ITV Breakfast’s Southern, Central and Northern UK coverage areas, just ahead of the UK’s National Coffee Week from October 13 to 19.
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The B-Corp certified coffee brand was founded by the husband-and-wife duo Simon and Helena Hills, who met while studying at the University of Bath.
The company was listed as the 24th fastest growing company in the UK which has some 4,000 retailers in its books.
Backed by FEBE Growth 100 and ITV Ignite, the Bristol-based brand is aiming to cement its position as a leading challenger in the UK coffee market.
Elisha Melly, business manager at ITV AdVentures Ignite, said: “Ignite is ITV’s Commercial Incubator, and exists to help ambitious, high-growth brands scale through the power of TV.”
TrueStart was founded by the husband-and-wife duo Simon and Helena Hills
Charlotte Quince, co-founder of FEBE, said: “TrueStart perfectly captures the entrepreneurial spirit that drives the FEBE community.
“We’re passionate about championing founder-led businesses and it’s fantastic to see our partnership with ITV Ignite help TrueStart launch their very first TV campaign.”
All photos: TrueStart
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