Better Business / Member news
Prestigious Emblems Collection announces first flagship with Lucknam Park
A quintessential slice of British heritage is set to join a new global chapter in luxury hospitality. Lucknam Park Hotel & Spa, a celebrated country house estate just outside Bath, has been announced as the inaugural flagship of Accor’s newest luxury brand—Emblems Collection.
Set within 500 acres of rolling parkland and located a mere six miles from the UNESCO World Heritage city of Bath, Lucknam Park has long been celebrated as a serene, high-end escape.
The transition to Emblems Collection, expected to be completed by late 2025, marks a milestone not only for the hotel but also for the Emblems brand, which promises to spotlight properties of exceptional character and quiet elegance.
Set within 500 acres of rolling parkland and located a mere six miles from the UNESCO World Heritage city of Bath, Lucknam Park has long been celebrated as a serene, high-end escape
Currently operating as one of the UK’s most distinguished independent hotels, Lucknam Park is renowned for its individually designed rooms, Michelin-starred dining, award-winning spa, equestrian centre and its tranquil, immersive setting in the Wiltshire countryside.
The move to join Emblems will introduce a refreshed phase of subtle enhancements, carefully preserving the estate’s historic soul while infusing it with new energy aligned with the brand’s ethos of “Artisans of the Extraordinary”.
In joining Emblems, Lucknam Park enters the brand’s Heritage category, which honours iconic properties that celebrate a storied past while embracing contemporary relevance.
“Emblems Collection is built around the concept of quiet luxury,” said Maud Bailly, chief executive of Sofitel Legend, Sofitel, MGallery and Emblems.
“True elegance is found in a timeless sense of exclusivity and space. Every Emblems hotel offers a sanctuary—an authentic, personal experience in stunning destinations.”
“We are truly excited to announce our alliance with Accor and its new and prestigious Emblems Collection,” said Chloe Laskaridis, a member of the family that owns Lucknam Park Ltd
Emblems is the most exclusive of Accor’s luxury offerings, with a highly curated selection of boutique properties in the world’s most desirable locations.
Designed to appeal to aesthetic travellers and locals alike, each Emblems hotel delivers immersive service, place-driven design and a residential feel. The brand champions craftsmanship, artistry, and cultural storytelling.
For the team at Lucknam Park, the partnership is a natural alignment. Chloe Laskaridis, a member of the family that owns Lucknam Park Ltd, expressed delight in its next chapter.
Currently operating as one of the UK’s most distinguished independent hotels, Lucknam Park is renowned for its individually designed rooms and Michelin-starred dining
She said: “We are truly excited to announce our alliance with Accor and its new and prestigious Emblems Collection. The collection’s core values perfectly align with all that Lucknam Park embodies and celebrates: timeless beauty, personalised service, and luxury experiences which are personal, storied, and sensorial.
“At Lucknam Park, we recognise the importance of welcoming change and progress whilst also protecting our heritage and independence.
“Joining the Emblems Collection will ensure that our award-winning team at Lucknam Park can continue to elevate and offer the same attention to detail and home-from-home feeling we have always provided to our much-loved guests, whilst also reaching a wider, global audience.”
Bristol and Bath locals, and visitors alike, can look forward to rediscovering a beloved estate with new charm, as Lucknam Park, Emblems Collection opens its doors in Q4 2025
The property’s much-loved team, celebrated for their warm and intuitive hospitality, will remain at the heart of the experience—ensuring that the hotel’s “home away from home” atmosphere endures under its new identity.
As the Emblems Collection prepares to unveil more properties worldwide, the transformation of Lucknam Park into its first flagship sets a strong tone. It is a celebration not just of British heritage, but of what luxury in the modern era can truly be: personal, quiet, storied and deeply felt.
The property’s much-loved team, celebrated for their warm and intuitive hospitality, will remain at the heart of the experience—ensuring that the hotel’s “home away from home” atmosphere endures under its new identity
Bristol and Bath locals, and visitors alike, can look forward to rediscovering a beloved estate with new charm, as Lucknam Park, Emblems Collection opens its doors in Q4 2025.
All photos: Lucknam Park
Lucknam Park Hotel & Spa, are member of the Bristol24/7 Better Business network, an initiative to help businesses thrive while creating a positive impact on Bristol and the people who live here. As part of their membership, businesses can publish member news stories like this. For more information, visit my.bristol247.com/better-business
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