Better Business / Member news
Inside Travel Group rejoins the Better Business Network
Inside Travel Group, a Bristol-based B Corp travel company specialising in cultural adventures, has renewed its Better Business membership as it celebrates both its 25th year in business and the Year of the Snake.
Founded in 2000 by Alastair Donnelly and Simon King, both of whom lived and taught in Japan in the late 1990s, Inside Travel Group began as InsideJapan, focusing on Japanese culture and travel.
Over the years, the company expanded with InsideAsia, covering destinations in Southeast Asia, such as Vietnam, Cambodia, and more recently, Korea. The company’s mission is to offer immersive experiences by helping travellers connect with local culture and communities.
Inside Travel Group has flourished, with the Bristol headquarters now employing over 260 people worldwide, including more than 100 based in the central Bristol offices.
Inside Travel Group believes that responsible tourism can foster meaningful local employment, preserve cultural heritage, and provide travellers with truly immersive experiences
Inside Travel Group offers small group tours, with a maximum of 14 people, travelling across Japan and South Korea by public transport. They also provide self-guided cultural adventures tailored to individual preferences, budgets, and timeframes.
As a certified B Corp, the company prioritises social and environmental responsibility. They aim to use travel as a “force for good” by benefiting local communities whilst minimising their environmental impact.
In 2023, Inside Travel Group donated £128,000 to charity partners, contributing 5 per cent of their profits, with plans to increase this donation in 2024.
The company prides itself on offering exceptional service, as reflected by a 98.3 per cent customer satisfaction rating and a Net Promoter Score of 85.
Inside Travel Group believes that responsible tourism can foster meaningful local employment, preserve cultural heritage, and provide travellers with truly immersive experiences.
Alastair Donnelly and Simon King, both of whom lived and taught in Japan in the late 1990s, founded Inside Travel Group
Donnelly expressed that both their destinations and Bristol are integral to the company’s identity, which is why they have rejoined Better Business.
All photos: Inside Travel Group
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