Football / Bristol City

Ticketing partner of Barcelona FC to become shirt sponsor for Bristol City

By Milan Perera  Tuesday Apr 1, 2025

Bristol City men’s first team will have a new front-of-shirt sponsor for the 2025/26 season.

The multi-year deal with Fever, a live entertainment discovery tech platform, will see the logo feature on the shirts of both the men’s Academy and the Robins Foundation from the 2025/26 season, as well as the first team.

Fever will also become Bristol Sport’s official ticketing and experience partner across all five teams: Bristol City men and women, Bristol Bears men and women’s rugby teams, and Bristol Flyers basketball, handling approximately 650,000 ticket sales per year.

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Fever is no novice to the role, having been unveiled as Barcelona FC’s official ticketing partner in a five-year agreement in August 2024.

 

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Sarah Farrar, chief commercial officer at Bristol Sport, commented: “This partnership will enhance the experience for fans of all our sports teams and for events at Ashton Gate by integrating Fever’s innovative technology into our ticketing and event operations.”

The unveiling of the 2025/26 shirts will take place in the summer, with the ticketing partnership fully implemented ahead of the 2026/27 season.

Mariano Otero, senior vice-president at Fever, added: “This partnership with Bristol City and Bristol Sport underscores our joint commitment to embracing technology in order to provide a superior fan experience, from ticket purchase to the final whistle.

“We will ensure that supporters enjoy a modern, customer-centric, seamless, and engaging experience at every touchpoint. This partnership will equip the club with cutting-edge technology, creating even more exciting and creative ways for fans to engage with their team.”

Bristol City’s previous front-of-shirt sponsorship with Huboo came to an abrupt halt mid-season after the company went into administration in December 2024.

Gavin Marshall, chief executive of Bristol Sport, said: “We are delighted to welcome a global leader in live entertainment like Fever on board and look forward to having them as our principal partner from next season.”

Main photo: Fever

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