Sitting alongside sportswear legends including FILA and Adidas, the brand was founded in 2012 by Cav Bunkhall and Will Clinkard and is going places.
“It’s amazing,” says Will, commercial director at Parlez. “Urban Outfitters are transforming themselves at the moment and are moving their focus to smaller independents, alongside their own brands and more established names, whilst keeping their offering consistent and looking good.
“It gives smaller labels, like us, a chance to reach more people who will be in to what we make, which is always good. We knew Urban Outfitters was the right fit for us and they were really excited to have us on board.”
With backgrounds in fashion designs and the menswear fashion industry, Cav and Will founded Parlez with a shared passion for streetwear.
Outgrowing their first space at Pithay Studios, Cav and Will now run a working studio in Lawrence Hill, combining a warehouse space with offices and a photography studio.
This latest collection for Urban Outfitters features items from the current autumn collection and a few selected pieces exclusive to the Urban Outfitters range.
“The latest season continues the progression of our brand,” says Will. “Our design influences usually start with vintage sportswear and from the world of sailing, one of Cav’s passions, and combine them with other visual inspirations, which can be massively varied.
“For the latest collection we wanted to refine and develop our logo work, taking reference from late 80s and early 90s British and American sportswear and outdoorswear design.”
Parlez are creating their own technical patterns, custom designed and built for the brand, using a cut and sew process instead of printing and embroidering ready-made items, with creative director Cav saying: “Our main focus has been to really push our cut and sew collection to the next level with mid-weight jackets, coats, fleeces and lightweight shirts.
“The range features colour blocked jackets inspired by early 90s sportswear and windbreakers, with an up to date and wearable palette. The outerwear is accompanied by hoods and sweats on premium fabrics and t-shirts carrying a range of the brand’s signature minimal embroidered logo graphics.”
“We reached out to local artists, producers and DJs, it’s great to give exposure to the thriving music scene Bristol has,” says Will.
With a strong sportswear aesthetic and high-quality pieces, the Parlez collections suit the Bristol loo, without having to go that extra mile into the day-glo world of festival fashion, whilst keeping on top of the latest streetwear trends.
Read our fashion editor’s blog No Debutante