5 ways to shop more thoughtfully this Black Friday

Black Friday can be a smart moment to save without losing sight of the impact of what you buy. If you take your time, compare well, and prioritise products that last, you win, and so does the planet. If you want a useful reference with context and curated refurbished deals, have a look at Black Friday on Back Market; it’s a helpful starting point.

1) Choose refurbished before new
Think of it this way: a refurbished phone or laptop is a device that already exists and has been given a second life after technical checks and quality tests. That avoids manufacturing another one from scratch, which cuts emissions and electronic waste. You still get a warranty and performance that meets most people’s needs.

Look at the small print too: simple, recyclable packaging, clear information about device condition, and straightforward returns. These details make the purchase both more responsible and more practical.

And if you want it to last, protect it with a sturdy case, a screen protector, and basic upkeep to extend its lifespan.

2) Make a grounded list
Before diving into the sales, jot down what you truly need and the budget you’re comfortable with. That simple list helps you compare calmly and avoid impulse buys that end up unused.

Quality is your ally. Favour repairable products with spare parts available. If a device allows battery swaps or easy upgrades, you won’t replace it as quickly, and you’ll save over time.

Still unsure? Don’t rush. Some discounts come around again, and it’s worth waiting a day or two to read reviews, check tests, and decide without pressure. Buying well matters as much as buying cheap.

3) Choose lower-impact delivery
Shipping choices add up. Standard delivery is often more efficient than express because it allows route planning and fuller loads. If the shop offers consolidated shipping, even better.

Click-and-collect can be a good option if it’s on your way to work or the supermarket. You’ll avoid failed deliveries and unnecessary trips.

Some retailers share logistics data or offset emissions. It’s not a cure-all, but that transparency shows they’re working on it and helps you choose with more clarity.

4) Back brands with circular practices
Trade-in programmes, buy-back options, and repair services keep products in use longer since it’s a straightforward way to upgrade without letting your old device gather dust.

When a brand publishes repair guides, designs with modular parts, or partners with local workshops, it makes fixing as normal as buying; that approach extends product life and reduces waste.

One tip, lean towards timeless, versatile designs because they serve you well for years, are easier to resell, and don’t depend on passing trends.

5) Reduce, reuse, regift with intention
Before buying, check what you already own. A new battery, extra storage, or a software refresh can bring a “tired” device back to life.

For gifts, consider refurbished or quality second-hand items. Add a personal note and simple wrapping—reusable fabric, recycled paper, or a box that later stores cables.

If you’re replacing something, pass it on. Donate, sell, or trade it in so it keeps being used instead of sitting in a drawer. And if you’re not sure where to start, platforms like Back Market gather refurbished options with clear warranties and condition details, making it easier to shop second-hand confidently.

Thoughtful shopping and good deals can go hand in hand. With a list, a preference for refurbished, more efficient delivery, and brands that support repair, Black Friday can be a time to save and consume more responsibly. Small, practical decisions add up, and that’s the point.

Main image from Unsplash