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World Cup-winning coach to be headline speaker at ‘Selling South’
A World Cup-winning coach will be among the speakers at one of the biggest sales conferences in the South West.
Clive Woodward, who achieved legendary status after leading England to victory in the 2003 Rugby World Cup in Australia, will headline the inaugural Selling South sales conference.
The event is expected to bring together the South West’s business community for a full day of high-impact sales training, networking and coaching.
Created by Bristol-born entrepreneur and UWE Bristol alumni Sunjay Singh, the conference promises practical, “real-world” strategies and tools to boost revenue.
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Singh, who launched his first business venture as a teenager while studying genetics at UWE Bristol, said: “If there are no sales, there is no business, right?
“That was my starting point. The idea came to me and I just couldn’t shake it. A week went by and I was still thinking about it every day, so I thought: let’s explore it, do some due diligence.”
Despite the potential of the region’s business community, Singh said he was surprised to find that large-scale sales conferences are not a feature in the South West, unlike its competitor cities such as London, Manchester and Birmingham.
Founder of the video content agency Life Media UK, Singh has worked with some of the country’s biggest brands and often asked the question: why do businesses fail?
He commented that the South West is a “sleeping giant that needs awakening”.
The World Cup-winning coach Clive Woodward will be the headline speaker at Selling South
Encouraged by his previous smaller conferences, which attracted 15 to 20 attendees, Singh decided to scale up with Selling South.
He said: “I just thought, what if we do this for 200 people? Because sales and sales training are two things.
“First, a lot of people have a negative connotation with sales — they don’t like the word. And second, because of that, many people are put into sales roles with no real training. We don’t do that with any other function in business.”
The one-day event at Ashton Gate on Friday is expected to draw around 160 attendees, all looking to gain insights into the fine margins between making a profit and going bust.
The speaker line-up features an impressive mix of leaders from sport, business, the military and behavioural science, each tackling a different aspect of sales.
Selling South is the brainchild of the Bristol-born business founder and UWE Bristol alumni Sunjay Singh
- Clive Woodward – Rugby World Cup-winning coach on The DNA of a Champion Salesperson
- General Peter Wall – Former head of the British Army on How to Lead High Performance Teams
- Gary Keating – ActionCOACH partner on Let’s Assume You Start With Nothing
- Steph Green – Former Gymshark chief commercial officer on negotiating for global brands
- Stuart Pearce – Award-winning sales trainer on How to Tackle Any Objection, in Any Business
- Richard Shotton – Behavioural science expert and bestselling author of Hacking the Human Mind
The day will also include a panel discussion on AI in sales, with insights from Marco Oliver (Configur), Cameron Johnson (Revenue Consultancy), Joyann Boyce (InClued AI), and Laura Gemmell (Taught by Humans), alongside Singh himself.
“Selling South is for those who want to roll up their sleeves and take their sales to the next level,” Singh said.
For more information, visit www.sellingsouth.co.uk
All photos: Selling South
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