News / Bristol City
Multimillion dollar tech firm unveiled as Bristol City’s new sleeve sponsor
A Bristol-founded computer hardware firm, whose founder is a lifelong Bristol City fan, has been announced as the sleeve sponsor for Bristol City in a multi-year deal starting with the 2025/2026 season.
Nick Rogers, founder and chief executive of Exacta Technologies, is a self-confessed “Bristol City tragic” who regularly follows the Robins at Ashton Gate.
After being announced as the sleeve sponsor of his childhood team, Rogers said: “I have been a devoted Bristol City supporter from a young age. Attending games at Ashton Gate has always been an important part of my life, and for Exacta to now be a club partner is a massive honour.
“At Exacta, we help businesses unleash their potential through our technology, and through this agreement we look forward to playing a part in propelling Bristol City’s men’s and women’s teams up into the top flight.”
Exacta was unveiled as the sleeve sponsor for both men’s and women’s teams in a multi-year deal – photo: Rogan/Bristol City
Under the partnership, Exacta Technologies will feature on the sleeves of the men’s, women’s, goalkeeper, and third kits across all teams.
This is not the first time Exacta lettering appears on Bristol City shirt sleeves; the Men’s FA Cup ties against West Ham United and Nottingham Forest in the 2024 season.
Exacta has built a global presence as a bespoke computer hardware developer, specialising in high-performance servers and workstations.
With its current headquarters in Emersons Green, the firm recently enjoyed a bumper year, recording a £16.5m turnover.
Exacta was the sleeve sponsor for Men’s FA Cup ties against West Ham United and Nottingham Forest in the 2024 season – photo: Bristol City
What began in a Bristol warehouse grew steadily, with the company moving to Chew Valley before relocating to Emersons Green in 2020—marking the beginning of what Rogers describes as “Exacta 2.0,” where the team expanded from 11 to 60 employees.
Sarah Farrar, Bristol Sport chief commercial officer, said: “Exacta are a strong fit for our men’s and women’s first teams, and we are delighted to be partnering with them. They are a Bristol company with a commitment to high performance and quality, and we are excited about having them on board for the next few years.”
“I have been a devoted Bristol City supporter from a young age,” said Nick Rogers, chief executive of Exacta after being announced as the sleeve sponsor – photo: Exacta
Rogers, who also coaches Ashton FC juniors, concluded: “As a business founded and based in the city, we couldn’t be prouder to be associated with a Bristol team. The local community holds great importance for Exacta, and we are delighted to be recognised as a valued employer, contributing to job creation and the expansion of our presence in the city and beyond.”
Main photo: Rogan/Bristol City
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