News / public relations
‘Blue-chip’ brands favoured PR firm marks 10 years
A public relations (PR) firm with a prestigious clientele that includes the likes of Veuve Clicquot, LinkedIn, McKinsey, and BMW has marked its 10th anniversary with an ambitious plan for the next chapter of its journey.
Antidote Communications, with its office at Runway East on Victoria Street, has unveiled its strategy – Antidote 2.0 – to tackle misinformation head on.
According to the PR agency, misinformation is cited by the World Economic Forum as one of the greatest risks facing both the world and businesses today.
As part of its new mission to combat misinformation, Antidote has launched the Misinformation Scorecard – an online tool designed to assess the risks businesses face in this area.
“.. as we celebrate our 10th anniversary, we’ve shifted our proposition and services to support our clients in fostering trust in their communications and, in turn, combat the spread of misinformation, ” said Becca Williams, founder and chief executive at Antidote
The Scorecard evaluates four key areas: internal preparedness, monitoring and awareness, risk and response readiness, and the building of trust.
The tool offers businesses personalised insights, helping them assess both the internal and external areas most vulnerable to the spread of misinformation.
Antidote is assisting its clients in navigating this challenge by rooting their brands in credibility and authenticity. This is being achieved through a series of new services, an upskilled team of communication technologists and an expanded tech stack.
The agency notes that it was founded ten years ago with the mission of eliminating “the fluff” in public relations and ensuring that communications have a measurable impact on business through data-driven strategies.
A decade later, the firm is pleased with the traction it has gained over the years, which has not only shaped the agency’s approach but also driven global campaigns, contributing to client growth.
As the communications landscape continues to evolve, Antidote is adapting, now focusing on the growing concern of misinformation.
Over the past decade, Antidote has made a significant impact on the communications industry, collaborating with some of the world’s most recognised blue-chip brands, including Veuve Clicquot, LinkedIn, McKinsey, and BMW.
The agency has also been involved in several impactful campaigns, such as launching the Hour of Code initiative at No. 10 Downing Street, aimed at increasing awareness and participation in coding and technology education.
Antidote points out that its client relationships are built on trust and results. The agency’s average client tenure stands at an impressive five years, well above the industry average of three. Some clients have been with Antidote since its inception, a testament to the enduring value the agency provides.
Antidote has marked its decade legacy with ambitious plans for its next chapter
Becca Williams, founder and chief executive of Antidote, said: “Every business, industry, and economy – as well as our behaviours – are being radically reshaped by technology. Yet, all too often, communications and PR have been slow to embrace this change.
“With technological transformation occurring at an unprecedented pace, coupled with the rise of individuals as broadcasters, trust in large institutions is at an all-time low. Businesses now have the opportunity to fill this void and become the next generation of trust creators.
“This is why, as we celebrate our 10th anniversary, we’ve shifted our proposition and services to support our clients in fostering trust in their communications and, in turn, combat the spread of misinformation.”
All photos: Antidote
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