How SoftOrbits’ Video Toolkit became one of the most popular software packages for content creators

SoftOrbits is an image and video data processing software development company founded by Eugene Ustinenkov in 2006. Starting small, SoftOrbits managed to get traction in a highly competitive niche by developing multiple small-scale utilities that helped amateur photo- and videographers deal with time-consuming tasks.

Today, SoftOrbits is a niche-leading brand recognized by OISV, Softonic, and CNET, and it has achieved over a million yearly downloads as well as 300,000 users. One of its latest packages — Video Toolkit — has achieved massive success with content creators, which the team attributes to several different factors: from a solid 75% discount to the tools’ unparalleled user-friendliness and convenience.

Eugene Ustinenkov

“The package consists of tools that provide automated solutions to all of the most common problems content creators face, and the sheer upfront value of the offer makes it almost irresistible, we believe. That’s why we’ve seen a huge spike in downloads for all of the listed utilities. With the recent success of our Digital Photo Suite, we certainly see a trend that we are willing to explore further,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.

SoftOrbits’ Video Toolkit includes Screen Recorder, Video Converter, MP3 Downloader for YouTube, and two tools for creating and removing watermarks from videos. This covers most content creators’ needs when it comes to dealing with routine, technical, and time-consuming tasks, ensuring that they can create videos without extra burnout and stress.

“We’ve contacted multiple content creators to learn what they hate most about their work process, and we’ve found that it’s these non-creative, repetitive, yet unavoidable tasks that drive them crazy. So we thought we could compile several utilities into a package that could alleviate this issue, and it turned out successfully. That is why it is so important to not just develop tools in a vacuum, but find ways to reach your audience and come up with new ways to offer your services to help them,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.

While the team is satisfied with the Video Toolkit’s performance, it doesn’t intend to rest on its laurels. SoftOrbits is already looking into new opportunities to enhance its offerings and is currently working with AI and SaaS functionalities.

“AI is a huge step forward for all image editing software companies, and we’re not an exception. Although we do believe that it will be more productive to focus on non-creative aspects of it and instead use it for automating boring, routine tasks, this is what we consider most important. The goal is to enhance human creativity, not replace it with artificially generated images or videos,” says Eugene Ustinenkov, CEO of SoftOrbits with more than 10 years of software development expertise.

When it comes to SaaS, SoftOrbits believes that this distribution model will offer much more convenience and accessibility to users, removing unnecessary hardware requirements and providing global access to the company’s utilities. The team already offers some SaaS capabilities to its corporate users but aims to expand them to the entire user base in the future.

Hannes Jansen

“We’ve been planning this for a few years now, so we are fully prepared to start the transition process. It is not going to be quick or easy, but we believe that it is a crucial step in SoftOrbits’ evolution if we aim to serve our audience even better. So stay tuned and get ready to access our products online,” says Hannes Jansen, writer and editor at SoftOrbits.

Want to connect with SoftOrbits?
Whether you’re a client interested in SoftOrbits’ products or a business owner willing to partner with the team, you can reach out at [email protected] or visit softorbits.net.