Directory / Advertising Feature
The New Age of Bingo: How Dabbing Out Is Changing the Game
“Netflix and chill, number 69,” announces the cheeky Bingo caller. “Order a Deliveroo, number 22,” the comedian continues, as hundreds of millennial players dutifully dab their cards in a packed venue that feels more like a nightclub than your nan’s church hall.
Welcome to the new world of Bingo, where the biggest demographic shift in the game’s history is rewriting everything we thought we knew about who plays and why. The industry must adapt quickly if it wants to survive.
Bingo is a game many of us grew up knowing — a simple lottery-style game, traditionally played in halls filled with laughter, chatter, and the unmistakable sound of daubers marking paper cards.
is needed now More than ever
While gaming providers have offered Bingo for years, the recent surge in popularity means trusted online bingo sites are now doubling down, leveraging innovative features to engage this growing, younger audience.
For decades, it was often seen as the preserve of older generations, a comforting pastime of community halls and quiet evenings. But Bingo is experiencing a remarkable revival, and it’s not just your grandma who’s playing anymore.
Today, Bingo is evolving rapidly, embracing the digital age with energy and innovation that’s breathing fresh life into this classic game. The shift is driven largely by younger generations, particularly millennials, who are transforming Bingo from a nostalgic hobby into a vibrant social experience that fits perfectly into modern lifestyles.
The Digital Revolution
At its core, Bingo’s rules haven’t changed much. Players still mark off numbers on their cards as they’re called, aiming to complete rows or full houses to win. But thanks to technology, the way people play the game has evolved rapidly.
No longer confined to physical Bingo halls or TV nights, the game has become accessible anytime, anywhere via smartphones, tablets, and computers. This shift means Bingo can now be played on the go, whether from the comfort of your bed, relaxing at home, or even in a bustling pub.
Online platforms have exploded in popularity, offering hundreds of variations from traditional 75 and 90-ball games to themed versions inspired by movies, music, and pop culture. This variety attracts players who might never have considered playing before, while gaming providers who once offered basic variants are now doubling down with innovative features designed for this growing, younger audience.
The Millennial Takeover
The numbers tell a story that would have seemed impossible just a decade ago. Millennials now make up 46% of all Bingo players, absolutely dwarfing Gen X players at 29% and leaving Baby Boomers trailing at just 10%. This isn’t merely an online phenomenon either – 40% of people walking into traditional Bingo halls today are aged between 29 and 44.
The rise of “dabbing out” — quickly and confidently marking off numbers — captures how today’s Bingo players are blending tradition with technology. Whether it’s at a lively event filled with music and laughter or on a smartphone at home, Things remain fun, social, and easy to play.
Party-style events like Bongo’s Bingo and Dabbers have revolutionised the scene, transforming Bingo nights into full-on experiences with DJs, dance-offs, and quirky prizes.
One in three players attended these party-style events in the past year alone, drawn by an atmosphere that bears little resemblance to the quiet, focused halls of old. Instead of hearing “two fat ladies” called out in hushed, respectful tones, today’s players laugh along with crude comedy, sing along to DJ sets, and compete for karaoke machines, Henry Hoovers and Giant Fluffy unicorns.
Bridging the Gap Between Live and Online
This fresh energy is spilling over into digital platforms. Online Bingo sites are incorporating features like live chats, emojis, virtual dabbers, and interactive hosts that mimic the vibe of real-world events. Confetti animations, flash rounds, and sound effects add excitement, making the online experience as immersive and social as being at a lively party.
The rise of these immersive Bingo events presents a golden opportunity for online casino operators. The dabber doesn’t need to be left behind entirely.
For online casino operators, this transformation elevates their existing offering. The Bingo industry now generates nearly £500 million annually, but more importantly, it’s attracting demographics that traditional casino games often struggle to reach.
Part of Bingo’s charm lies in its simplicity. Unlike more complex casino games, bingo doesn’t require memorising strategies or mastering complicated rules. This accessibility makes it ideal for players seeking low-pressure entertainment that still delivers genuine thrills.
With so many game variants available, new players may feel overwhelmed at first. But online platforms will offer tutorials, demos, and clear guides to help players get started.
Whether it’s the classic 90-ball or a faster-paced 75-ball game, there’s something for every pace and style.
The Future of Bingo
Bingo’s journey from traditional halls to digital arenas tells a story of adaptability. What makes this transformation particularly fascinating is how bingo has managed to preserve its core identity while completely reinventing its appeal for new generations.
For both operators and players, this new chapter of Bingo is just getting started. Daubers may have gone from ink to pixels, but the desire to play, laugh, and win together is still the heart of Bingo. And in this new era, that’s exactly what’s keeping the game alive and growing.
Main image by Jennette Hoang on Unsplash