Directory / Advertising Feature

Smooth Spins Epic Launch

By Advertising Feature  Tuesday Aug 5, 2025

A new online casino brand has just landed in the UK, and it comes with a familiar Bristol connection. Smooth Spins is the latest project from BVGroup in partnership with Global, the media company behind Smooth Radio Bristol. With Smooth already reaching millions of listeners each week, the launch is set to make waves in both the entertainment and gaming scenes.

Smooth Spins draws inspiration from the laid-back image of the radio station, blending it with BVGroup’s established gaming expertise. This unique blend results in a slot-focused casino platform that is sure to intrigue both newcomers and seasoned players. With thousands of games already available, from classic slots and jackpots to live dealer titles and online bingo, the site offers a depth of entertainment right from the start.

This isn’t the first collaboration between BVGroup and Global. The pair previously launched Heart Bingo, which has grown into a recognised name in the UK’s online bingo market. Building on that success, Smooth Spins represents the next step in bringing well-known media brands into the gaming space.

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Smooth Spins online is designed to be simple and approachable, starting with its user-friendly welcome bonus. There are often welcome bonuses that allow players to try the game with free spins, with winnings paid in cash and no complicated wagering requirements attached. This straightforward offer, compared to the often more restrictive promotions found elsewhere, ensures a comfortable and smooth entry into the casino.

Behind the polished branding, there are practical features designed to support players. Customer service is available around the clock, and withdrawals through Visa Direct can be processed in as little as 40 minutes. The game library draws from more than thirty studios, including well-known developers like NetEnt, Pragmatic Play and Playtech, ensuring there’s plenty of variety on hand.

Not everything is perfect at launch, though. Some early feedback has highlighted that the search function for games could be more intuitive, and the choice of payment methods remains on the slimmer side compared to other casinos. There’s also been a temporary pause on new player sign-ups, which means the excitement of trying it out will have to wait a little longer.

Despite some initial hiccups, the potential of Smooth Spins is clear. By uniting one of the UK’s most recognisable radio brands with a modern gaming platform, Smooth Spins is positioning itself to shine in a crowded market. The formula worked with Heart Bingo, and the same blend of brand familiarity and digital entertainment could make this new launch just as successful. This optimism is what sets Smooth Spins apart.

For those tuning in locally, the connection to Smooth Radio Bristol adds another layer of interest. The station’s easy-listening style has long been a fixture for many in the South West, and now the Smooth name is expanding into a new kind of entertainment. Whether it’s on the airwaves or on screen, Smooth is setting out to keep things relaxed but engaging.

Main image by Carl Raw on Unsplash

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