Student Ben Jeffries has won £100,000 of investment within 24 hours of launching a CrowdCube campaign for his company, Influencer, which connects brands with celebrities on social media to expand their organic reach.
“I felt quietly confident that I would achieve the investment but didn’t quite expect to hit the target within the first 24 hours,” said 20-year-old Ben, who is also part of Stokes Croft-based accelerator programme, Crowd10, which helps companies prepare successful crowdfunding bids.
“The Crowd10 accelerator programme enabled me to become investor-ready.I had spent weeks planning a massive marketing plan but as soon as we launched, it became clear we didn’t need to use it.”
Influencing is now a popular way to brands to generate the all-important organic buzz, the holy grail of digital marketing. Uber, Badoo, and Crowdmobile have already tried the service.
The investment will be used to develop an automated web application and a more efficient CRM system, as well as a marketing campaign and new staff.
Read more: Cash from the masses