News / Creative Industries
Creative agency to join forces with multimillion pound national firm
A Bristol-based content agency that has worked with some of the biggest household names, from Tom Holland and Gary Barlow to Tom Kerridge, has entered a new phase after forging a partnership with a multimillion-pound firm.
The content agency 7Fifty has joined forces with M3.agency in a move expected to boost advertising revenues and expand both companies’ reach.
As part of the partnership, M3 has taken a stake in the Bristol firm and is now setting its sights on delivering a “new type of marketing approach” to clients spanning sectors from hospitality and tourism to manufacturing and technology.
The collaboration brings together 7Fifty’s documentary-style storytelling, developed by founder Rosa Brough after a decade in broadcast television, with M3’s expertise in digital targeting, search marketing, and social media.
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Leaders from both companies believe the model could reshape how brands and celebrities engage with audiences.
M3, which currently manages around £40m in client billings annually, said the deal would also give it an immediate presence in the South West.
For 7Fifty, launched in Bristol in 2021, the partnership is likely to open new markets and support the growth of its four-strong team.
“We both see ourselves as challenger brands and are keen to disrupt the status quo when it comes to marketing,” said Rosa.
“There’s a massive opportunity to combine traditional methods of making programmes and turning them into really effective advertising tools. Consumers want to be entertained and educated, not continually sold to. That’s exactly what we do.
M3 currently manages around £40m in client billings annually – photo: M3
“Companies have spent so much money on mainstream commercials when, effectively, they’re only talking to a few people who might buy from them. With M3.agency’s extensive digital targeting expertise and multi-channel approach, we can not only make great content but ensure it is watched by the right people.”
Nick Lovett, chief executive of M3.agency, said: “I’ve never met anyone who does what Rosa Brough at 7Fifty does.
“She has worked with top talent, such as actor Tom Holland, chef Tom Kerridge, and music legend Gary Barlow, and her agency has produced stunning work for major brands like Birkenstock, Estrella Damm, and Bentley Motors.”
Rosa Brough, founder of 7Fifty, with the celebrated chef Josh Eggleton during a content creation shoot – photo: 7Fifty
Main photo: M3
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