Renewable Energy Gains Momentum in Tech Sector—Here’s Why

The threat of global warming has created a sense of urgency in all business markets and, hence, caused a global shift towards renewable energy.

In recent years, every business and individual has become conscious about cleaner energy solutions. According to the Department for Energy Security & Net Zero, 50.8% of the UK’s energy now comes from renewable sources, and this figure is expected to continue rising in the upcoming years.

As the renewable energy movement grows, many small, medium, and giant tech businesses are realising the benefits of renewable energy and taking active steps to go green. Either these businesses are choosing providers that offer renewable energy contracts, generating their own energy, or switching to climate positive website care plans.

Here are seven key advantages and benefits of renewable energy, including cheaper energy bills, lower carbon emissions, and improved return on investment for tech businesses, plus examples of top companies behaving as role models for others by following sustainable practices.

Key Advantages of Renewable Energy for Tech Businesses

1. Reduce Energy Bills

One of the major advantages of using renewable energy for tech companies is the cheaper energy bills.

When a company depends on traditional energy sources like oil and gas, they have to suffer the high cost of bills. This is because non-renewable energy is becoming more expensive due to its depletion.

On the other hand, solar and wind energy for your business will provide you predictable and stable costs over time, shielding your business from volatility.

Solar panels, for example, can generate energy from free, abundant sunlight, helping businesses significantly lower their electricity bills.

2. Positive Brand Image

A key but often overlooked benefit of renewable energy for a tech business is how it can improve your brand’s image and your customer’s and client’s perception of you.

According to McKinsey & Co., 60% of consumers said that they would pay more for a product with sustainable packaging.

By switching to green energy for your IT businesses, you are demonstrating to the world that you have a strong commitment to environmental responsibility. You also become a candidate for climate-conscious technology and attract eco-minded customers, thus improving the brand perception of your business.

3. Lower Carbon Emissions

Energy consumption is one of the largest contributors to a company’s carbon footprint, contributing to global warming.

Switching to renewable energy has a major advantage for tech companies as this initiative helps you save on energy costs. But in the long run, it also allows you to make a positive impact on the planet.

By operating your tech business with renewable energy you can reduce your carbon footprint. As far as the customers are concerned, this initiative also gives you a competitive edge.

Many consumers and partners in the tech industry are drawn to companies that are concerned about carbon footprint reduction and eco-friendly practices.

4. Improve Return on Investment

One of the reasons why the switch to renewable energy sources like solar panels or wind turbines is difficult for many tech businesses is the initial setup costs.

However, the initial high cost is nothing in front of the long-term savings and incentives that can provide a solid return on investment (ROI) to those businesses.

Many tech companies that invest in renewable power for start-ups or sustainable power for data centres see tremendous financial benefits, such as in the form of reduced utility bills, tax breaks, and government incentives.

The valuable funds can then be redirected to areas of your business to boost your operations and performance.

5. Boost Public Relations

As a tech business, you must have excessive energy needs. Using traditional energy resources can have you called out on massive emissions of greenhouse gases and carbon footprint.

Switching to renewable energy can positively affect your public relations efforts and improve your company’s reputation among environmentally-conscious consumers and responsible investors.

Eco-conscious digital agencies adopt renewable energy practices to create opportunities for tech industries to adopt sustainability.

6. Corporate Social Responsibility (CSR) Targets

Corporate sustainability goals are becoming increasingly important to ensure that businesses do not affect the environment negatively.

Adopting renewable electricity usage is a smart way for businesses to undertake CSR objectives. By implementing a clean energy initiative, your company can be widely accepted as it commits to reducing environmental impact.

Meeting your CSR targets not only strengthens your tech company’s reputation but also positions it as an exemplary leader in corporate responsibility.

7. Future-Proof Your Business

The world’s non-renewable energy systems are rapidly depleting, which is why governments are setting net-zero operations targets.

The only way to future-proof your business against climate change is to adopt green computing and use renewable energy. You can also ensure long-term access to sustainable energy sources and stay ahead of regulatory requirements.

All of these strategies make it easier to transition as the global renewable energy market continues to thrive.

Top Companies Leading The Charge In Sustainable Practices

Here are four world-renowned companies that are leading the global movement towards renewable energy and sustainability practices.

Global Bay

Global Bay, a Bristol based web design company, specialises in creating climate-positive website care plans. These are eco-friendly, sustainable websites that not only benefit the environment but also boost your business reputation.

The amount of carbon a website produces is directly linked to its speed. A fast-loading, high-quality website reduces carbon emissions.

Global Bay proves its commitment to sustainability by operating on 100% renewable energy, thus leading the change in climate-friendly web designs.

With the rise of the renewable energy movement, it is necessary to create websites that are designed for the planet. The Climate Positive Website Care Plan by Global Bay provides a fast, reliable, and energy-efficient website for tech businesses seeking to reduce their carbon footprint and make a positive environmental impact.

The servers are powered by 100% renewable electricity, and the web design agency counterbalances the remaining carbon emissions by funding a global carbon removal project, Ecologi.

Siemens

Siemens is spearheading sustainability practices by integrating digitalization and automation and by helping its customers achieve their sustainability goals as well.

Over 90% of Siemens’ business makes it possible for its clients to make a positive environmental impact through;

• Decarbonization
• Resource efficiency
• Circularity

Siemens heavily focuses on energy optimisation and carbon footprint management, and it is offering solutions to reduce waste and inefficiency in major industries.

The company’s website is also designed to use low carbon and includes optimised images with lazy-loading, Arial font that doesn’t need to be downloaded, and a dark mode stylesheet, which uses less energy. All of these web design strategies result in a fast-loading and low-carbon website that also supports the company’s sustainability mission.

Beyond Meat

Beyond Meat is making a revolution in the food industry by shifting from animal-based to plant-based meat alternatives.

The company is dedicated to creating a more sustainable food system to reduce environmental damage. Producing a Beyond Burger generates 10 times less greenhouse gas emissions and uses significantly less water as compared to a beef patty. Beyond Meat’s commitment to sustainability is a part of its business, but it is also applied to its website.

The company has a low-carbon web design that uses a system font Verdana that, again, doesn’t require downloading. Lazy-loading, optimised images ensure fast loading times and low carbon emissions.

IKEA

IKEA is also leading the change in sustainability practices by being environmentally conscious in every aspect of its operations, from design and production to the sourcing of raw materials.

The company has introduced a “buy back & resell program” that encourages customers to return used items in exchange for store vouchers. The returned products are either resold, donated, or recycled. This is how IKEA is making a massive sustainability change by keeping items out of landfills and reducing waste.

Ikea’s also minimises its environmental footprint through its website design. The company’s website is energy-efficient and extremely fast-loading. The website also has images that are optimised for different screen sizes, and this is how IKEA reduces its carbon footprint and support its sustainability efforts.

What It Means for Your Business

In 2025, chances are that the majority of your business consumers actively support sustainability practices. Switching to cleaner and renewable energy resources is one of the best ways to boost your brand image. But that’s not all. This change will also bring profitable advantages for your company, such as;

• Reduced carbon footprints
• Improved return on investment
• A better brand image, etc.

By using renewable energy resources, tech companies can future-proof their businesses and contribute to a more sustainable environment.

Being environmentally responsible also gives them an edge in an eco-conscious market. This is why investing in renewable energy for your tech business is a wise choice that brings self-sustenance and high returns on investment, as well as boosts customer perception of your business.

Main image by Arteum.ro on Unsplash