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Category archives for: Comment

Making the most of Twitter: top 10 tweeting triumphs

Making the most of Twitter: top 10 tweeting triumphs

It’s not easy getting an accurate flavour of you, your brand, your services, your passions, your ethics and your ideal connections across on Twitter

Should businesses sell up… or look at the bigger picture?

Should businesses sell up… or look at the bigger picture?

We, as directors, must take our responsibility seriously for supporting the economic success of the UK so we all gain, writes Nick Sturge.

Head-in-the-sand approach to your reputation doesn’t cut it

Head-in-the-sand approach to your reputation doesn’t cut it

Managing corporate reputation online can no longer be an afterthought – given the plethora of bloggers, tweeters et al circling the internet waiting for the next big story

Whatever happened to good business judgment?

Whatever happened to good business judgment?

How many times, asks Nick Sturge, are we going to see catastrophic business failures because owners let emotion, or vanity, take precedence over good judgement?

Be patient… the right PR will get the right results

Be patient… the right PR will get the right results

Sent out a stunning press release? Still no contact from the Press? Be patient. Be persistent. Keep sending the right PR, in the right format, at the right time, and within their deadlines. They’ll get to it eventually.

We need urgent help to breach the UK’s skills gap

We need urgent help to breach the UK’s skills gap

In the Institute of Directors’ view, writes Nick Sturge, the country does not yet have the education and training system it needs for individuals, for businesses or for society as a whole.

How entrepreneurial journalist taught us valuable lessons

How entrepreneurial journalist taught us valuable lessons

A perfect example how of a modern journalist no longer needs a job at a major media outlet to build a satisfying and remunerative career

Stay positive… there’s always someone worse off!

Stay positive… there’s always someone worse off!

We are constantly evaluating what is going on around us, labelling experiences, talking to ourselves, making judgments. But you can keep the negativity in check, by asking: “Compared to what?”

Will iPad be the iTunes for the newspapers?

Will iPad be the iTunes for the newspapers?

Ultimately, can the iPad create loyalty for publishers and newspapers? Only time will tell, but if you flip a coin – I’m calling heads for Apple.

Politicians must engage and trust those on the front line

Politicians must engage and trust those on the front line

Trusting people closest to the front line and innovating at all stages of government is the best way of stimulating individuals and society as a whole.

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