In spite of 2012 being a tough year for many Britons, the one thing they are refusing to give up is their summer holiday, according to Travelodge’s annual holiday index.
The hotel chain surveyed 5,000 British adults to investigate their summer holiday intentions and discovered that 41% of Britons are holidaying at home this year (up 6% on last year) with the average week’s holiday costing £433.47 (up £10.78) on last year).
The travel report also revealed that 48% of Britons will be taking four domestic breaks this year. (Up on the average of three breaks taken last year). The top three summer staycation destinations for 2012 are: Cornwall, Edinburgh (jumping to second position from fifth position from last year) and the Lake District.
Nearly half of British adults (49%) have waited until now to book their summer break due to financial budget constraints. Sixty five per cent of Britons have had to make major sacrifices to their household budget; in order to afford a holiday this year. Some of the financial cutbacks have included:
- Not going out for a meal or drinks with family and friends
- Buying cheaper groceries and cuts of meal
- Not buying new clothes
- Not buying a present on a special occasion for their partner
Meanwhile, it emerged that around a fifth of Britons have relied on selling goods on eBay to cover the cost of their holiday this year.